Organized and results-oriented communicator with strong project management skills and business acumen. Content background with tactical and strategic experience, leadership success, and understanding of the ever-evolving marketing landscape. 

Specialties:
Writing, editing and designing emails, press releases, blog posts, white papers, tip sheets and collateral; social customer service; influencer identification; social and content analytics; project management; process improvement; public speaking; identifying opportunities to expand brand awareness; earned and owned media creation and execution. Industry Thought Leadership:

• Panelist for Influencer Identification session at 2012 Inbound Marketing Summit
• Panelist for Social Media Trends session at Publicity Club of Chicago
• Hosted 10 Ways to Increase your Social Media Effectiveness for Online Marketing Institute
• Authored ‘How to Build a PR Campaign that Works’ for April 2014 edition of Today’s Small Business
• Hosted webcast on Social Media Engagement Factors for Instant eTraining
• Interviewed for social media marketing advice and quoted in PR News’ May 19, 2014, issue
• Co-authored ‘Earned, Owned & Paid in the Social Era’ for volume six of PR News’ Digital PR & Social Media Guidebook

Contact:
• lisa.denten(at)gmail(dot)com
• LinkedIn
• Twitter