Customer Communications
Oversee customer email communications across the enterprise for consistent brand identity, customer experience, and channel best practices. Collaborate with business, operational and creative teams to develop and deploy.
Fun facts:
- Led A/B email test that resulted in 13.8% unique click increase and 7.67% enrollment growth
- Omni-channel strategy, creation, and deployment of ~95 net new or existing customer communications yearly
Examples:
Lisa Denten 
