Regularly create and optimize content for use on web, email, print, app, SMS and social channels.

Fun facts:

• Increased content engagement by 31% through strategic editorial calendar planning
• Led a content marketing team of two to increase unique blog visitors by 158%

Allstate
Collaborate with stakeholders to create landing pages for email, SMS, and app campaigns, like Drivewise Unenrollment. This allows me to support enterprise self-service goals without overloading customers with information.

WirtzBev.com (rebranded to Breakthru Beverage)
Write articles on beverage alcohol brands and trends to a B2B audience including restaurant owners, bartenders and retail store owners. Articles include topics like Encourage Sales with Merchandising and Menu Placement

Cision Blog
Authored weekly blog posts to a B2B audience offering tips on PR, marketing and social media. Topics include 5 Ways to Enhance Your PR Efforts and The Social Media Pitch: What Do Journalists Prefer?